George Assimakopoulos

George Assimakopoulos

Washington, District of Columbia, United States
3K followers 500+ connections

About

I’ve worn many hats in my 25 year career – B2B and B2C marketer, ideator, strategist…

Articles by George

  • 3 Reasons To Outsource Your Social Intelligence

    3 Reasons To Outsource Your Social Intelligence

    Consumers are talking now more than ever before. Audiences are growing rapidly.

    1 Comment
  • Customers Are Talking. Are You Listening?

    Customers Are Talking. Are You Listening?

    The term Customer Experience is used to describe the interactions consumers have with brands, product offerings, price,…

    1 Comment
  • Top Lessons in 2019

    Top Lessons in 2019

    Value. Fear.

    1 Comment
  • Know Your Baseline

    Know Your Baseline

    Federal agencies are grappling with how to interpret and implement the latest guidance from the Office of Budget and…

  • Metrics That Matter

    Metrics That Matter

    Summer Fridays may be in full effect, but that doesn’t mean the expectations of your clients are any slower or lower…

    3 Comments
  • Face Your Fears

    Face Your Fears

    Data is central to our decision-making process. I’m not sure we need/want to know that.

    7 Comments
  • Curating Consumer Trends

    Curating Consumer Trends

    When the term “curate” shifted from the art world to the aisles of Home Goods, a general sigh of annoyance emitted from…

    2 Comments
  • Agency Blind Spot: Audience Data

    Agency Blind Spot: Audience Data

    Prove your value. Agencies have different ways of stating this idea to their clients and staff.

Activity

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Experience

  • METRIC CENTRIC Graphic

    METRIC CENTRIC

    Washington D.C. Metro Area

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    Washington D.C. Metro Area

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    Washington D.C. Metro Area

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    Reston, VA

Education

  • American University Graphic
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  • -

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    Activities and Societies: Varsity Basketball | Chess Club | School Paper & Yearbook Committee

Volunteer Experience

  • Entrepreneurship Advisory Council   Graphic

    Board Member

    Entrepreneurship Advisory Council

    - Present 10 years 6 months

    Education

    https://www.american.edu/kogod/research/innovation/council.cfm

  • American University - Kogod School of Business Graphic

    Member Of The Board Of Advisors

    American University - Kogod School of Business

    - Present 16 years 9 months

    Education

    http://www.american.edu/kogod/about/advisory_council.cfm

  • University of Maryland - Robert H. Smith School of Business Graphic

    Corporate Advisory Board Member

    University of Maryland - Robert H. Smith School of Business

    - Present 18 years 11 months

    Education

    http://www.rhsmith.umd.edu/faculty-research/academic-departments/marketing/department-information/corporate-advisory-board

  • Dreams for Kids Graphic

    Advisor & Proud Supporter

    Dreams for Kids

    - Present 11 years 1 month

    Children

    Dreams For Kids DC (DFKDC) is a 501(c)(3) nonprofit that provides life-changing activities that empower children with physical and developmental disabilities to unite with their peers and realize their potential. Dreams For Kids DC is the first expansion branch of Dreams For Kids Inc. Dreams for Kids Inc. replaces charity with opportunity for at-risk youth through service, leadership and social activities and inspires them to fearlessly pursue their dreams and compassionately change the world.

  • Autism Speaks Graphic

    Fundraiser & Marketing Advisor

    Autism Speaks

    - Present 17 years 10 months

    Health

  • American Cancer Society Graphic

    Fundraiser & Marketing Advisor

    American Cancer Society

    - 6 years 2 months

    Health

  • Greek Orthodox Archdiocese of America Graphic

    Youth Basketball Coach

    Greek Orthodox Archdiocese of America

    - 10 years 9 months

    Children

  • Youth Basketball Coach

    Montgomery County Recreations

    - 5 years 5 months

    Children

Publications

Honors & Awards

  • SPEAKER: Roundtable Workshop on Content Marketing

    36th Annual Natural Products Expo West & New Hope Media

  • FOLIO SHOW SPEAKER: Pricing and Packaging Branded Content

    FOLIO

  • SXSW SPEAKER: Emerging Trends In B2B Marketing

    SXSW Interactive (Austin, TX)

  • Corporate Scholars Program - Appreciation Award

    Robert H. Smith - School of Business - University of Maryland

Languages

  • Greek

    Full professional proficiency

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